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How to Create a Viral Beverage? A Professional R&D Guide from 0 to 1
2025-01-19   read:129

Introduction

Brothers and sisters, are you like me, fantasizing every time you pass by a trending milk tea shop: "If only this shop were mine!" Or when seeing people queuing up to buy drinks, thinking: "I could probably develop this too!" As a beverage R&D professional, I want to share my journey with you today. Honestly, when you see the drink you designed transform from an idea in your mind into a real product you can taste, that sense of achievement is absolutely amazing! But let me be clear, this process might not be as easy as you think, but as long as you put your heart into it, you can definitely make it happen!

Creative Sprouting

I often get DMs asking: "I have this amazing idea in my head, but I don't know if it can become a real product?" To be honest, this question is actually very easy to answer - as long as you dare to imagine, basically any idea can be realized, it just depends on how much effort and investment you're willing to put into it.

Let me share a true story. I have a close friend who loves red bean milk tea, and she could make a delicious drink at home using canned red beans. However, when she wanted to industrialize this recipe, she was really troubled. Because industrial production is completely different from making it casually at home - how to select ingredients, how to replicate the taste, how to control shelf life, every step needs to be redesigned. After about two months of repeated experiments, we finally chose specially customized instant red bean powder, paired with special creamer, to find the taste closest to what she makes at home.

Actually, making beverages really depends on "moments of inspiration." Sometimes when I'm watching videos late at night and see an interesting combination, I'll immediately get up to write it down. For example, when I recently saw a creative combination of cheese and jasmine tea, I thought it was brilliant and started trying it the next day. After nearly 20 adjustments, we finally created a new product that was eye-catching.

It's also important to observe things around you. I remember once when I was traveling in Japan, I saw a combination of matcha and caramel in a small shop, and when I came back, I started researching how to apply this flavor to milk tea. The caramel matcha latte we eventually developed is now a star product in our store!

The Art of Ingredient Selection

Sweetness Control

When it comes to ingredient selection, the most headache-inducing issue is definitely sweetness. Young people nowadays are very conscious about their figure, often asking: "Is the sugar content high? Will I gain weight?" But if the sweetness isn't enough, it tastes like plain water. We conducted several rounds of market research and found that 85% of consumers prefer a refreshing, not greasy taste.

I suggest playing with different sweetener combinations during the early stages of development. For example, we often use erythritol combined with a bit of sucrose, which can maintain good sweetness while making people feel less guilty about drinking it. Interestingly, we recently did a blind test, and over 90% of people said this combination was perfect!

I want to say a bit more about sweetness adjustment. People perceive sweetness differently at different temperatures. Cold drinks need to be slightly sweeter than hot drinks to achieve the same taste. We usually prepare two sets of recipes, with hot drinks using about 80% of the sugar content of cold drinks.

Another tip is to make good use of natural sweetness. For example, when making fruit tea, we choose fruits that are naturally sweet, which helps reduce the amount of added sugar. Passion fruit is very suitable, as it has both a unique aroma and natural sweetness.

Flavor Creation

This really tests experience and intuition. Last year, a brand approached us for collaboration, wanting to make a lychee-flavored sparkling water. They initially thought just juicing fresh lychees would do the job, but it turned out that wouldn't work at all. After repeated testing, we finally went with a combination of lychee concentrate and natural flavoring, which not only preserved the lychee aroma but also reduced costs significantly.

Flavor creation is actually an art. Sometimes to highlight a certain flavor, you need to use contrasting flavors to complement it. For example, when making mango smoothies, we add a bit of lemon juice. This not only prevents it from being too sweet but also makes the mango aroma more prominent.

The selection of ingredients is also very particular. Even with jasmine tea, the taste varies greatly depending on the origin and grade. We usually get samples from several suppliers to compare, and just the selection of jasmine tea took us nearly a month.

Also, you need to pay attention to the interactions between ingredients. Some ingredients create unexpected chemical reactions when combined. For example, milk and certain fruits can easily curdle, which requires special attention during development. We prepare an ingredient compatibility table to record which ingredients can be combined and which should be avoided.

Craftsmanship Advancement

Temperature Management

Honestly, temperature management is really a science. Many beginners overlook this point, but temperature has a huge impact on the final product. Let me give you a simple example - the same milk tea brewed at 85 degrees versus 75 degrees tastes completely different. Tea brewed at 85 degrees has a stronger aroma, but the milk taste can be slightly bitter, while brewing at 75 degrees results in a more rounded taste.

Temperature not only affects brewing but also the final taste experience. Take boba pearls for example - if cooked at too high a temperature, the outside becomes soft while the inside isn't fully cooked; if the temperature is too low, they become too hard. After countless experiments, we found that the optimal cooking temperature for boba is 98 degrees, with a cooking time of about 25 minutes.

Cold drink temperature control is also important. Many people think colder is better, but that's not the case. Too low a temperature suppresses taste bud sensitivity, preventing the full release of the beverage's flavor. We usually recommend keeping cold drinks between 6-8 degrees, which maintains refreshing feeling without affecting taste.

In actual operation, we use professional thermometers to monitor temperature at every stage. From ingredient storage temperature to finished product serving temperature, there are strict standards. For example, fresh milk must be stored at 2-4 degrees, and cannot be used if it exceeds this range.

Process Optimization

Speaking of process optimization, this is key to improving efficiency. Through continuous adjustment of procedures, we reduced the preparation time of a milk tea from 8 minutes to 4 minutes. There are many tricks here. First is ingredient pre-processing - we prepare commonly used ingredients in advance, such as syrup mixing and tea bag portioning. Second is process reorganization, putting steps that can be done in parallel together.

Process optimization also includes rational equipment layout. We arrange equipment positions according to the preparation process to ensure the shortest movement lines during preparation. For example, the ice machine is placed next to the preparation counter so there's no need to go back and forth for ice.

Tool selection is also important. A good measuring cup and an accurate electronic scale can greatly improve work efficiency. We even customized some tools, like graduated mixing cups that can quickly and accurately control ingredient amounts.

Most importantly, establishing standardized operating procedures. Each step must have detailed instructions, including amounts, temperature, time, etc. This not only ensures product consistency but also helps new staff learn faster.

Quality Control Essentials

Quality control is absolutely crucial, I must emphasize this repeatedly. I've seen too many entrepreneurs compromise on quality to meet deadlines. As a result, they get slammed as soon as the new product launches, ultimately losing everything. Simply put, consumers' tastes are the most honest - you can't fool them.

Our quality control system is very strict. From ingredient entry to finished product delivery, each link has detailed inspection standards. For example, with ingredient acceptance, we not only look at appearance and smell but also test various physicochemical indicators. Only qualified ingredients enter storage; unqualified ones are returned immediately.

Finished product inspection is even more crucial. We regularly conduct sensory evaluations, including appearance, aroma, taste, and other dimensions. Each evaluation is specially recorded for tracking and improvement.

Additionally, we've established a complete hygiene management system. From staff personal hygiene to equipment cleaning and disinfection, there are strict requirements. Hygiene inspections are conducted before work each day to ensure everything is perfect.

Recently, we also introduced an intelligent monitoring system that can monitor production environment parameters like temperature and humidity in real-time. Once anomalies are detected, the system automatically alerts, allowing timely discovery and resolution of problems.

Efficiency First

Preparation Techniques

To improve efficiency, ingredient preparation work is absolutely crucial. We arrange ingredient storage locations based on frequency of use. The most frequently used items are placed where they're easiest to reach, reducing unnecessary movement.

Pre-weighing ingredients is also a good way to improve efficiency. For things like syrups and fruit jams, we pre-portion them so they can be used directly when needed. Through such optimization, ingredient preparation time can be reduced by nearly half.

We've also developed an ingredient management system that can check inventory status in real-time. The system automatically reminds when to restock, preventing situations where ingredients suddenly run out.

Batch Production

For ingredients with longer shelf life, we generally use batch production methods. For example, with syrups, we usually make 3-5 days' worth at once. This not only saves time but also makes it easier to maintain consistent taste.

The key to batch production is having good storage conditions. We're specially equipped with temperature and humidity-controlled storage rooms to ensure ingredient quality isn't affected.

Through batch production, our labor costs have decreased by about 25%. However, it's important to note that not all ingredients are suitable for batch production. Some need to be made fresh, and we shouldn't force efficiency in these cases.

Future Outlook

The beverage industry is really changing rapidly now, feeling like new ingredients and techniques emerge every month. As practitioners, we must maintain a learning attitude. Take molecular gastronomy that's trending recently - it's brought many new possibilities to traditional beverages.

I think future beverages will increasingly focus on health and personalization. Functional beverages and low-sugar drinks might become mainstream. Additionally, consumers' requirements for beverages will get higher and higher - they need to not only taste good but also have characteristics and stories.

Speaking of innovation, I've been researching some new preparation methods lately. For example, using ultrasonic technology to extract tea aroma, or using liquid nitrogen to create special textures. Although these technologies aren't very mature now, I believe there will definitely be more interesting breakthroughs in the future.

Conclusion

Looking back on these years of beverage development experience, my biggest realization is to maintain love and persistence for the product. It's this passion that allows us to keep persisting when encountering difficulties, continuously improve, and ultimately create products that make consumers' eyes light up.

Honestly, every time I see customers smile with satisfaction after drinking our developed beverages, that sense of achievement is indescribable. This might be the driving force that keeps us moving forward.

Oh right, do you have any beverage ideas you particularly want to try? Or aspects of beverage development you're especially interested in? Welcome to tell me in the comments - maybe we can spark new ideas together!

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